Coachwise is a mobile app for personal trainers and gyms to deliver fitness programs to clients. To transition the app from an internal tool to a white label product, the redesign of the client facing side implements a refreshed sitemap, new branding elements and increased functionality.
Qualitative research methods were utilised to gather data for two different audiences and inform decisions for added functions. The app draws inspiration from existing competitors in navigation, layout and behaviour. However, unlike the emphasis on strength that others display, the app puts the values of JPS first; delivering programs based on science and data. Deliverables included UX/UI research outcomes and proposals, a one-page style guide and app mockups.
Completed / 09-2022
Services / UX/UI, mobile app design, branding
Client / JPS Health & Fitness
Tools / Figma